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trendy running shoes race up sales charts
Shoppers more interested in making a fashion statement than actually jogging are scooping up technologically sophisticated running shoes because they're comfortable and trendy,[url=http://www.duveticajacketsjp.com/][b]デュベチカ専売店[/b][/url]. And they aren't afraid to pay up,[url=http://rogervivieroutlet.webmium.com/][b]Roger Vivier Shoes[/b][/url]. pink.
Sales of such shoes in the United States surged 14 percent to $6.46 billion in the 12 months through March, according to . And first-quarter profit gains pushed up shares at retailers from to Dick's Sporting Goods, evidence that a trend that began two years ago still has legs.
Since the recession, Nike and Adidas have tapped into consumers' demand for more value by offering a slew of running shoes that are easy on the eyes and on the feet, according to ,[url=http://duveticaonline.olimx.com/][b]http://duveticaonline.olimx.com/[/b][/url], an NPD analyst.
"We've seen the running-shoe business become a fashion business, as well as a comfort and innovation business," said Cohen. "When you put that together,[url=http://parajumpersoutletdanmark.albirank.net/][b]http://parajumpersoutletdanmark.albirank.net/[/b][/url], that's a positive perfect storm."
Sales of running shoes are driving the entire athletic shoe industry. Ditto for Nike, which in fiscal 2011 generated almost 14 percent of its $20.9 billion in global sales from the running category.
Investors are betting sporting goods retailers and sneaker makers will continue to benefit from the running-shoe boom.
Adidas, Foot Locker,[url=http://merrellchameleonboots.webstarts.com/][b]merrell boots on sale[/b][/url], Dick's,[url=http://duveticaoutletcanada.halod.com/][b]duvetica down jackets men sale[/b][/url],
Athletic footwear has long been worn off the court or field. Sneakers as fashion really took flight in the 1980s, when rappers helped turn basketball shoes such as Nike's Air Force 1 and Adidas' Superstar into best-sellers. Later on,[url=http://monclerjacketsdeutschland.albirank.net/][b]Moncler Jacken Billig Deutschland[/b][/url], Air Jordan basketball shoes became a fixture of urban street fashion.
While running shoes also have been used for everyday wear,[url=http://monclerjacketsdeutschland.albirank.net/][b]Moncler Jacken Günstig Kaufen Moncler Jacken Billig Deutschland Moncler Jacke Kaufen[/b][/url], sales surged in 2010 with the advent of lightweight shoes that weigh less than 10 ounces and come in a range of neon hues.
Toning shoes have played a part, too. In the depths of the recession in 2009,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets[/b][/url], Skechers and Reebok,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Arctic Jacket Deutschland[/b][/url], a unit of Adidas,[url=http://rogervivieroutlet.webmium.com/][b]roger vivier Shoes australia[/b][/url], released toning shoes that promised to help firm up women's backsides. The Shape-ups and EasyTone brands were a stealth hit.
Sales surged through 2010 until consumers pulled back as regulators questioned the accuracy of ads touting the shoes' health benefits,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Arctic Jacket[/b][/url]; toners were relegated to the discount bin,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Arctic Jacket Herren[/b][/url].
Still, toning persuaded consumers who'd rarely bought athletic shoes to pay $100-plus for fitness-oriented footwear,[url=http://merrellchameleonboots.webstarts.com/][b]http://merrellchameleonboots.webstarts.com/[/b][/url], according to , the chief financial officer at Shoe Carnival, a discount retailer.
Toning really captured "the consumer's interest in better health,[url=http://parajumpersjakkernorgejacketkodiak.olimx.com/][b]Parajumpers Jakker Norge Jacket Kodiak Parajumpers Jakker Long Bear Salg[/b][/url]," said Jackson, who says shoppers now see lightweight runners the same way. Shoe Carnival now stocks several pairs for more than $100, and Jackson said he expects the Summer Olympics to boost sales because brands typically tout new innovations in the lead-up to the Games.
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