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Nike laces up Converse deal,[link widoczny dla zalogowanych]
Nike (NKE) said Wednesday that it has agreed to buy Converse for about $305 million,[link widoczny dla zalogowanych]. The world's No,[link widoczny dla zalogowanych]. 1 athletic footwear company said it would also take on undisclosed working capital liabilities,[link widoczny dla zalogowanych].
The deal brings to a close the long hoops rivalry between Converse and Nike,[link widoczny dla zalogowanych]. sneaker market from the 1920s into the 1970s in the same way that Germany's Adidas ruled overseas markets,[link widoczny dla zalogowanych].
When running shoe-oriented Nike decided to challenge Converse in basketball shoes in the early 1980s,[link widoczny dla zalogowanych], many scoffed. Carlesimo.
North Andover,[link widoczny dla zalogowanych], Mass.-based Converse filed for bankruptcy protection in 2001.
A group of investors has spent the past two years trying to rebuild the privately held company and its popular high-top Chucks brand,[link widoczny dla zalogowanych], now more fashion item than performance footwear.
The divergent fortunes of the two sneaker firms can be seen in their sales: Nike rang up $10,[link widoczny dla zalogowanych].7 billion in revenue for its fiscal year ending May 31,[link widoczny dla zalogowanych]; Converse's 2002 revenue was $205 million,[link widoczny dla zalogowanych].
Tom Clarke,[link widoczny dla zalogowanych], Nike's president of new business ventures,[link widoczny dla zalogowanych], said in a statement,[link widoczny dla zalogowanych], "Our strategy for growing through non-Nike brands is to identify strong brands with superior management teams where Nike can directly assist in the company's growth."
Jack Boys,[link widoczny dla zalogowanych], CEO of Converse,[link widoczny dla zalogowanych], said his new team has "rebuilt and reinvigorated" Converse and that the deal can make Converse a global footwear and apparel brand.
The deal gives Nike a "downstairs brand that they can sell in mass merchandise stores like Wal-Mart,[link widoczny dla zalogowanych]," says Terry Lefton,[link widoczny dla zalogowanych], editor-at-large of Sports Business Daily. Analysts also say Nike is looking to cash in on the demand for "retro" shoes.
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