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Erin Ferree is a brand identity designer who creates big visibility for small businesses. Her workbook, "Design a Website That Works", will walk you through all of the questions that you need to answer in order to create the best possible website.
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Why Isn't Your Website Working Well?Article Summary: One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small businesses never see a return on that investment. Why do most websites have this problem? And how can you fix it?
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One of the biggest problems [url=http://www.conik.fr/hollister2014.php]hollister france 2014[/url] that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small businesses never see a return on that investment.
Why do most websites have this problem? The average starter website typically:
- Is not well designed. Sometimes websites don't match the rest of your designed materials or, worse yet, are designed using a template that looks nothing like any of your other materials.
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A small business's website should perform a few basic jobs. It should:
Extend your brand. Answer your prospects' most-asked questions. Help you to grow your prospect or contact list. Convert your prospects into clients. Your site can easily do all of this and more. To get started, there are three main elements of the website that you have to address:
Content
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Design
The [url=http://plumbingbyjay.com/?p=197#comment-86863]Symptoms, Treatment Options And Causes Of The Prostate Enlargement And Male Pattern Baldness - written by Blake K. Pitts[/url] design of your website should be consistent with the rest of your brand identity and marketing materials, so that it can extend your brand identity into the online forum. Be sure to include, at the very least:
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Your site should also have:
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- Growing your contact list: Collecting the names of the people who visit your website and are interested in your services is a great way to create a list of contacts for your follow-up marketing (such as sending a newsletter).
- Answering visitors' questions: Including answers to their most commonly asked questions can help visitors to get instant gratification from your site. Also, having a contact form can encourage hesitant buyers to ask the questions that will help them to overcome their buying doubts and fears.
- Converting prospects into clients: Using calls to action throughout the site can help convert prospects into paying clients, as will giving visitors clear instructions on what to do next, paired with great benefits to compel them to do so.
If you address all of these main issues, then your website will be more successful than the average website. Instead of just being another ineffective marketing tool, your website will produce results, attract your target customers, and help you to close more sales.
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