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She immediately exclaimed,[link widoczny dla zalogowanych], "Yes! They're here," and revealed a gorgeous pair of shoes from the cardboard box. We all "oohed" and "ahhed,[link widoczny dla zalogowanych]," and several jumped online. For me,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], I saw several more Zappos boxes over time and heard several more choruses of "oohs" and "ahhs" and still hadn't stolen a glimpse at the site. It wasn't until I was "officially introduced" that I truly took notice.
In conversation with a coworker, she excitedly said to me: "You've got to check out this site!" What is it? "Tons of hot shoes and "free shipping." I immediately, with her over my shoulder,[link widoczny dla zalogowanych], jumped on the site. My colleague went on to explain that she gets her orders practically overnight and that the site doesn't really advertise itself.
By now, a small crowd is at my desk, bright-eyed and anxiously scouring the endless pages of shoes. You can search by heel height, color, size,[link widoczny dla zalogowanych], and they even feature a 360 degree,[link widoczny dla zalogowanych], freely-navigable view of the shoe! I was so excited about this site, guess what I did? I told whoever would listen.
And there it is … the honest truth about our relationships with products. I have found time and time again, word of mouth about a great product or service is the best marketing tool out there. It wasn't until after I was introduced to the site by another customer that I actually gave it notice.
Ironically,[link widoczny dla zalogowanych], through the magic of marketing,[link widoczny dla zalogowanych], I saw an ad for Zappos the very next day on the train. Was the ad in that same location before? Perhaps,[link widoczny dla zalogowanych], but it didn't really become visible to me until after I had been formally introduced. Seeing the logo upon deliveries and eventually in an ad solidified the product by branding. And isn't that how successful brands (should) work; by solidifying the deal through connectivity and relativity?
However,[link widoczny dla zalogowanych], what we often find are companies/marketers focusing on their brand,[link widoczny dla zalogowanych], rather than their product or service,[link widoczny dla zalogowanych], simply trying to sell their "wrapping" so to speak. Any marketer who's ever been a customer,[link widoczny dla zalogowanych], however, should know better.相关的主题文章：

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