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HONG KONG - Presented with a choice between honoring the national flag and displaying it on a chic sports outfit,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers jakker Udsalg Danmark[/b][/url], Chinese consumers are taking a firm stand on respecting their national icon in a noncommercial context.
That marketing hypothesis was tested in recent days through a controversy surrounding sporting goods maker Adidas
ADDYY -),[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Deutschland Woolrich Arctic Jacket Online Shop Damen and Herren outlet deutschland[/b][/url]. Adidas's Shanghai office on Sunday issued a global recall of a line of sports bags and polo shirts printed with a clever design melding Adidas corporate logo with China's national flag,[url=http://monclerjacketsdeutschland.albirank.net/][b]Moncler Jacken Deutschland[/b][/url].
These products were meant to be a tribute to Chinese national pride ahead of the Olympics. Adidas is an official sponsor of this summer Beijing Olympics, reportedly beating out the largest Chinese sporting goods manufacturer, Hong Kong-listed Li Ning Co.
LNNGF -), for the sponsorship by paying $200 million for the rights. Instead,[url=http://www.duveticajacketsjp.com/][b]デュベティカ激安[/b][/url], they triggered a storm of protest from Chinese consumers,[url=http://cheapsoccercleats.webmium.com/][b]Cheap Soccer Cleats[/b][/url], even though they were only on sale in Hong Kong,[url=http://merrellchameleonboots.webstarts.com/][b]merrell boots[/b][/url], a separate jurisdiction under China's one country,[url=http://monclerdownjacketsoutlet.albirank.net/][b]moncler coats outlet[/b][/url], two systems arrangement. Still,[url=http://monclerdownjacketsoutlet.albirank.net/][b]Cheap Moncler Down Jackets[/b][/url], they were officially marketed within mainland China.
Chinese reporters and consumers rose to the defense of its national flag shortly after a news report last week in Hong Kong Mingpao daily newspaper,[url=http://monclerjacketsdeutschland.albirank.net/][b]Moncler Jacke Kaufen[/b][/url], saying that Adidas might have violated Chinese law,[url=http://rogervivieroutlet.webmium.com/][b]roger vivier Shoes australia[/b][/url], which forbids the commercial use of its national flag. The news prompted a search by reporters in China,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Arctic Jacket[/b][/url], from Shanghai to Shenzhen to western Chengdu city to see if they could find the offending merchandise on sale in China as well, only to confirm it was not,[url=http://duveticasale.albirank.net/][b]Duvetica Online[/b][/url], yet. But one reporter managed to confirm with Adidas's outlet in Chengdu that the apparel and accessories had been planned for sale there in April.
Adidas's decision to issue a global recall came in response to an outcry from its potential customers. Chinese news media were quick to compare the national flag merchandise with the high-end Ray Fong shoes Adidas sold in 2006. Those shoes, emblazoned by the designer and artist Barry McGee with a graffiti-like image of a face,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット-デュベチカ（Duvetica）店舗-デュベティカアウトレット-デュベチカ通販-デュベチカ専売店[/b][/url], a stylized caricature of a Chinese child he called Ray Fong,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online Nederland[/b][/url], caused some Asian-Americans to label the half-Chinese-American McGee racist.
By contrast, in Hong Kong, the tempest generated only a lukewarm response. Hong Kong consumers already have extensive exposure to freewheeling marketing campaigns and the commercialization of political symbols.
The controversial Adidas products feature China national flag, with its large gold star allied with four smaller ones in a field of red,[url=http://duveticasale.albirank.net/][b]Duvetica Coat[/b][/url], on its sports bags and polo shirts. Nestled within the large star is Adidas's familiar three-leaf logo.
Adidas said in its official statement to the Chinese media that it was preparing to recall all the items consumers found objectionable and expressed its sincere apologies to the Chinese people.
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