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How To Buy A Sports Team
Let face it: Sports are America official pastime. There are decade-long waiting lists for season tickets, and fans swarm to team shops to purchase jerseys and anything else they can get their hands on that bears their team mark. What does all this mean? Well, there is obviously large sums of money to be made in this arena, which makes owning a sports team a very profitable business move -- assuming you take the right steps,[link widoczny dla zalogowanych], of course.
If you want to know how to buy a sports team,[link widoczny dla zalogowanych], here are some essential guidelines to follow.
Pick a team Owning a sports team should not be taken lightly,[link widoczny dla zalogowanych], and you certainly should not try to purchase a team you feel extremely passionate about. Your judgment may be clouded if you have the team jersey hanging in your closet. There is significant evidence that Dan Snyder has this syndrome,[link widoczny dla zalogowanych], and he has yet to be able to put together a winner -- a key ingredient to running a successful team.
Research the market base Review the existing markets that house teams: Is the fan base solid? How many season tickets are sold on a yearly basis? Would your team be competing against any other sports teams in the surrounding area? These are the types of questions you should be asking yourself when you want to buy a sports team,[link widoczny dla zalogowanych].
Understand the limitations of ownership Make sure you understand the rules of owning a team. Some leagues do not allow ownership based on a prospective owner non-sports activities. Large ownership groups or publicly traded corporations cannot own a team in the NFL. The NFL also restricts ownership if you own a sports team in another NFL city.
Review the team financials Contact the CFO and inquire about the financial situation of the team. Has the previous owner been able to turn a profit? For how long and under what terms are the players contracted? You don want to find out after the fact that you are still paying Babe Ruth signing bonus. Determine if a new stadium has been built recently and what -- if any -- debt is associated with it. You may be able to leverage relocating the team to acquire a new stadium deal, but souring the fans or taxing them to do so may hurt your image and ultimately produce fewer full seats at your new stadium.
The tips on how to buy a sports team continues.
Find out how they acquire new talent How often do minor league teams produce professional talent? If you are considering a football or basketball team,[link widoczny dla zalogowanych], find out how well the current scout team evaluates talent and how that is converted into production on the field. To produce a successful product that fans will want to consume,[link widoczny dla zalogowanych], you must be able to obtain talent and show a good reason for fans to spend $150 to see your team. A good business owner knows that success will be determined largely by employees, and surrounding yourself with people who know the sport and can spot a gem while discarding a lump of coal. Take the 1998 NFL Draft as an example. It was clear the top two players were Peyton Manning and Ryan Leaf, but the differences were barely discernable. The Colts Bill Polian and his crew did their homework and made the right decision by picking Manning,[link widoczny dla zalogowanych], and the team success in the following years can be largely attributed to this decision.
Research the fan base Try to understand the pulse of the fan base. How well does the team merchandise sell? Is there room to grow the awareness of your team? What type of television deals are in place,[link widoczny dla zalogowanych], and how large is the market? What kind of advertising is currently being executed? Certainly, you can find diamonds in the rough (think Mark Cuban and the Dallas Mavericks),[link widoczny dla zalogowanych], but not every sports franchise in the cellar can be transformed. If your team resides in a town that is not in the top 100 or so markets,[link widoczny dla zalogowanych], you may have a hard ceiling for growth. Your team can still be successful and profitable, but you may only be able to hit a double when you really wanted a home run. Additionally, sticking with the four major professional sports leagues (NFL,[link widoczny dla zalogowanych], NBA, MLB, and NHL) provides the most potential for revenue.
Evaluate the cost Talk to the commissioner of the league. Normally, there are fees for an exchange of ownership within a league. You will also need to provide financial documents that show you can reasonably afford to acquire a team. To buy a professional team, your personal net worth must be in the neighborhood of of $200 million to $300 million; plan to spend a minimum of $200 million on your team. If you are not planning on going at it alone, you can include your partner worth as well. However,[link widoczny dla zalogowanych], if you plan to purchase a team that is profitable or comes with a top-of-the-line stadium, expect the selling price to be quite higher. In 2006, the Yankees, two soccer teams and five NFL teams were valued at over $1 billion.
Get a lawyer You will need to consult a lawyer several times throughout the process. It might be an even better idea to hire a brokerage house that specializes in sports teams. Among other things,[link widoczny dla zalogowanych], they will negotiate a selling price for the team you are interested in. A lawyer can also help with negotiating the player contracts after you have purchased the team.
sports business Simply thinking about owning your own team can be quite an exciting experience, but take your time and look at the historical data of the teams you are interested in. One of the great things about researching sports teams is that there is an avalanche of information that is publicly available regarding every team history,[link widoczny dla zalogowanych], including its success both on the field and at the bank. Take the time to ensure you are making a sound decision so you can sustain your excitement for the extent of your ownership.
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