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Nike will launch LeBron James' ninth signature shoe,[link widoczny dla zalogowanych], the LEBRON 9,[link widoczny dla zalogowanych], in October at a suggested retail price of $170.
That's about $10 more a pair than the NBA superstar's last signature sneakers from the Swoosh,[link widoczny dla zalogowanych], says Matt Powell,[link widoczny dla zalogowanych], an analyst with SportsOneSource. It's the highest price for any basketball kicks sold at Nike's online store -- with the exception of a pair of Jordan shoes that sell for $175.
Here's a look at the shoe which features the Miami Heat star's own personal logo. The sneakers will roll out initially in China on Oct. with a limited edition "Cannon" color scheme on Oct. stores Oct. 25,[link widoczny dla zalogowanych], according to Nike spokesman Brian Strong.
LeBron sold about half a million pair of sneakers at retail last year,[link widoczny dla zalogowanych], generating around $80 million in sales,[link widoczny dla zalogowanych], says Powell. Those are good sales numbers but they pale beside the $2 billion generated by Michael Jordan's Jordan brand.
Reid Cherner has been with USA TODAY since 1982 and written Game On,[link widoczny dla zalogowanych]! since March 2008,[link widoczny dla zalogowanych].
He has covered everything from high schools to horse racing to the college and the pros,[link widoczny dla zalogowanych]. The only thing he likes more than his own voice is the sound of readers telling him when he's right and wrong,[link widoczny dla zalogowanych].
Michael Hiestand has covered sports media and marketing for USA TODAY,[link widoczny dla zalogowanych], tackling the sports biz ranging from what's behind mega-events such as the Olympics and Super Bowl to the sometimes-hidden numbers behind the sports world's bottom line.
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