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Bench Loom trades in classic masculinity Updated
Jared and Brooke possess a deep appreciation for the classics. It an aesthetic the San Francisco-based couple within the years they ran the Legend of the Motorcycle, a yearly showcase of exotic, two-wheeled machines that, according to the Zauggs, been giving men instant sex appeal since 1869." Now the husband-and-wife pair are bringing their same taste for history to an alternative online men clothier,[link widoczny dla zalogowanych], Bench Loom, Thursday. [Updated Nov. The company has since changed its name to Bench Loom,[link widoczny dla zalogowanych], citing unexpected confusion concerning the company name.]
Featuring storied fashions from the past that have been in production for many years, the website handmade leather jackets from the 179-year-old French tannery, Chapal,[link widoczny dla zalogowanych], and quadruple-ply worsted wool sweaters from the century-old atelier, Dehen.
The Dehner strap tank boots the website sells are the same military design George S. Patton ordered for his tank operators during The second world war. Junghans Max Bill Chronoscope Automatic timepiece goes back towards the Bauhaus era. They try to add flair or uniqueness to something which would ordinarily be standard," Brooke Zaugg said.
Prices on the site are, likewise, exotic, which range from $80 to $800 for most items, to $3,800 for select luxury pieces and as high when it comes to Brough Superior motorcycle replica in Bench Loom "specialty shop." While every product is priced as one would expect for such longstanding craftsmanship, goal, said Jared Zaugg, is to expand the site with increased $200 to $300 items.
The facts of the craftsmanship, and just how item to become, are part of Bench Loom, which seeks to inform the stories behind the fashions that were for authenticity and purpose. The rear stories of person manufacturers are told on the site Livewell blog and in its workshop section.
"We desired to create a site and set it up in a manner that attracts men and the way they shop,[link widoczny dla zalogowanych]," Brooke Zaugg said. "It very different from an internet site for ladies. It curated,[link widoczny dla zalogowanych], simple."
And it also a spot for customers to interact using the classics and become part of the Bench Loom can take part in the site Phoenix Project -- a place highlights a vintage film and lets visitors vote on what clothing item they most like to determine revived,[link widoczny dla zalogowanych]. The James Dean film "Giant" is the currently selected feature. Bench Loom asking people to pick the jacket they most like to reproduced.
"People can vote, and the jacket that many wanted may be the one we manufacture," said. "He were built with a great style,[link widoczny dla zalogowanych], but he lived purposefully and accomplished great things that real men would desire to,[link widoczny dla zalogowanych]," Brooke said.
Getting revved up over vintage bikes at Quail Motorcycle Gathering
-- Susan Carpenter
Photos (from top): Brough Superior Pendine ($250,000), Gilded Age double-breasted cardigan ($398), Cherchbi Squires Holdall ($1,155),[link widoczny dla zalogowanych], Junghans Max Bill Chronoscope Automatic ($2,250),[link widoczny dla zalogowanych], Dehner Strap Tank Boots ($425). Credit: Bench Loom
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