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Does jersey sponsorship 'ad' up for the NBA
A study released last year by Horizon Media calculated that a brand logo across the middle of an NBA team's jersey occupying 3.5% of the TV screen would produce $31.18 million in exposure value.
However,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online[/b][/url], the study did not factor in ancillary exposure on highlights and news shows, nor did it account for any online exposure.
"Jersey ads are one of the last pieces of inventory that club marketers haven't been able to sell,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online Nederland[/b][/url], and for a local sponsor they could be a real boon, since it would give them exposure with a team at home and away,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen[/b][/url]," said Michael Neuman,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]giuseppe zanotti wedding shoes[/b][/url], managing partner of Horizon's Scout Sports and Entertainment.
The impact on some of the NBA's more tradition-bound logos,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online[/b][/url], and the disparity between potential revenue in various markets,[url=http://parajumpersoutletdanmark.albirank.net/][b]PJS Parajumpers jakker[/b][/url], are other factors to consider.
"Still,[url=http://cheapsoccercleats.webmium.com/][b]http://cheapsoccercleats.webmium.com/[/b][/url], it's hard to imagine a club marketer voting against the proposal,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Arctic Jacket[/b][/url], especially if would be their inventory.
"Obviously,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers jakker Udsalg[/b][/url], it's a league decision,[url=http://parajumpersjakkernorgejacketkodiak.olimx.com/][b]Parajumpers Jakker[/b][/url], but as someone who spent seven years at NASCAR,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Arctic Jacket Online[/b][/url], I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support," said New Jersey Nets CEO Brett Yormark.
""You can monetize this in ways you can't monetize any other kind of marketing inventory. And, of course,[url=http://duveticasale.albirank.net/][b]Duvetica Kappa[/b][/url], we're in the No. 1 market in the country, so ."
But other team executives are more hesitant about blending team marks with a company logo as they address questions such as size and placement on the uniform.
"It is something we are wrestling with,[url=http://merrellchameleonboots.webstarts.com/][b]discount merrell merrell boots[/b][/url]," said an NBA team executive from a large market. "There are challenges,[url=http://duveticaoutletcanada.halod.com/][b]http://duveticaoutletcanada.halod.com/[/b][/url], and the question is whether there is a way to do it differently."
Given that the last labour dispute centred so much around the owners crying poor,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers jakker Udsalg Danmark[/b][/url], it makes sense that they'd mine every potential revenue stream possible.
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